Paris Hilton's My New BFF (also known simply as My New BFF and other alternate titles) was an American competitive reality television series in which Paris Hilton searches for her new BFF ("best friend forever"). It was created by Michael Hirschorn, Stella Bulochnikov and Hilton, who also served as executive producers. The series was produced by Ish Entertainment, in association with MTV, on which it ran for two seasons, from September 30, 2008 to August 4, 2009. It spawned two international versions —Paris Hilton's British Best Friend and Paris Hilton's Dubai BFF— which followed between 2009 and 2011.