Paradise Bay is an American serial which aired on NBC Daytime from September 27, 1965, to July 1, 1966. The show was created by Ted Corday who later created the serial Days of Our Lives.

The show aired in the morning at 11:30 a.m.; it was paired with Morning Star which aired before it and also was created by Corday. Paradise Bay and Morning Star premiered on the same day, and were cancelled on the same day.Paradise Bay was one of the first soap operas to air in color. Among the writers was Irving Vendig who had written Search for Tomorrow, Three Steps to Heaven, The Edge of Night, and The Clear Horizon.