The Pitch is an unscripted series from AMC produced by Studio Lambert that goes behind the scenes on the pressure on America's top creative ad agencies competing to pitch a new account. Each week the two agencies go head-to-head in a presentation known as The Pitch, with only seven days to prepare. The series premiered on Monday, April 30, 2012 and was promoted with an hour-long sneak preview on April 8, 2012 preceded by a Mad Men episode. The show was given a green light in April 2011. In June 2012 the Broadcast Television Journalists' Association nominated The Pitch for a Critics' Choice Television Award in the category of Best Reality Series - Competition. On August 16, 2012, AMC renewed the series for a second season. The second season premiered on August 15, 2013.