Hallmark Hall of Fame, originally called Hallmark Television Playhouse, is an anthology program on American television, sponsored by Hallmark Cards, a Kansas City-based greeting card company. The longest-running prime-time series in the history of television, it first aired in 1951 and continues into the present day. From 1954 onward, all of its productions have been broadcast in color. It was one of the first video productions to telecast in color, a rarity in the 1950s. Many television movies have been shown on the program since its debut, though the program began with live telecasts of dramas and then changed to videotaped productions before finally changing to filmed ones.
The series has received eighty-one Emmy Awards, dozens of Christopher and Peabody Awards, nine Golden Globes, and Humanitas Prizes. Once a common practice in American television, it is one of the last remaining television programs where the title includes the name of its sponsor. Unlike other long-running TV series still on the air, it differs in that it broadcasts only occasionally and not on a weekly broadcast programming schedule.
The Hall of Fame films have an above average budget and production values nearing that of a feature film.