Late Bloomer is a Canadian half-hour comedy series which premiered on Crave on January 19, 2024. Based on the life of comedian and YouTuber Jasmeet "Jus Reign" Raina, the series follows Jasmeet Dutta, a turban-wearing millennial struggling to find his place in life while balancing Eastern roots with Western ideals. Like many his age, Jasmeet feels behind in life compared to his peers, and working as a delivery driver for his mother’s Tiffin business isn't helping. Jasmeet’s video blog sharing his journey leads him to connect with a growing audience, but his increased popularity makes it harder to maintain his commitment to family and culture. The cast also includes Baljinder Singh Atwal and Sandeep Bali as Jasmeet's parents, as well as Ashley Ganger, Sugenja Sri, Sachin Mahashi and Ahamed Weinberg in supporting roles.The series was first announced in November 2020 as a project in development with CBC Television only for an announcement to come out in 2023 that the show will premiere on Crave, with its premiere set for January 19, 2024.The series is produced by Pier 21 Films, with Russell Peters attached as an executive producer. It was shot in Toronto and Hamilton in the late winter and early spring of 2023.