Barbie: Princess Adventure is a 2020 animated musical adventure comedy children's streaming television film directed by Conrad Helten and written by Ann Austen which was first released on Netflix in the United States on September 1, 2020.The 37th entry in the Barbie film series, this is the first Barbie-branded production produced by Mattel Television since their mid-2019 rebrand from Mattel Creations and also Mainframe Studios since their announcement to return to their naming origins as Mainframe Entertainment on 16 March 2020 as part of a rebrand from their previous name, Rainmaker Studios. It is the second television film in the Barbie media franchise after Barbie: Dolphin Magic from late 2017 and would be the catalyst for Mattel shifting the focus of the franchise to television forays.