Alisa Bellettini

Alisa Marie Bellettini (October 1, 1954 – February 16, 2016) was an American television producer. In 1989, Bellettini created the landmark MTV television series, House of Style. The series, originally hosted by supermodel Cindy Crawford, brought together fashion, modeling, music and pop culture. Bellettini produced the original run of the series, which aired on MTV for 78 episodes from 1989 to 2000.House of Style, which brought together fashion and music, debuted on MTV in 1989. In an interview for the 2012 MTV oral history book, "I Want My MTV: The Uncensored Story of the Music Video Revolution," Bellettini recalled her original vision for the series, "I wanted to do a show about music and fashion because I loved fashion, and at the time, MTV was driven by music." Her other objective, in her role as show's creator and producer, was to "democratize" fashion by making it more accessible to average viewers. She later spoke of her vision for the show, "I just felt like I had to have a viewer in mind. I thought that the Midwest girl was really the person that I wanted to appeal to."