Bruce Anthony Buffer (born May 21, 1957) is an American professional mixed martial arts ring announcer and the official octagon announcer for UFC events, introduced on broadcasts as the "Veteran Voice of the Octagon". Buffer's catchphrase is "It's time!", which he announces before the main event of the UFC. He is the half brother of the boxing and professional wrestling ring announcer Michael Buffer, and is the President and CEO of their company, The Buffer Partnership. Buffer holds a black belt in Tang Soo Do and has fought as a kickboxer.
In 1989, Bruce was introduced to his half-brother, Michael Buffer, when their birth father contacted Michael after seeing him on television. In the mid-1990s, Bruce became Michael's agent/manager. The pair have since worked together to form a company and grow their business via licensing and appearances. The name of the company is The Buffer Partnership.
Buffer first ventured into martial arts when he was thirteen years old and living in Philadelphia, Pennsylvania, studying judo and achieving the rank of green belt. He moved to Malibu, California with his family at the age of fifteen and befriended two of the students of Chuck Norris, who introduced him to Tang Soo Do, in which he holds a second degree black belt. He began kickboxing in his twenties but was forced to give the sport up at 32 after suffering his second concussion.