Our Mutual Girl (1914)
January 19, 1914Release Date
Plot.
Our Mutual Girl was unique. Not quite a serial, not quite a newsreel and not strictly an advertisement, it combined elements of all three. In 52 weekly one-reel episodes, running from January 19, 1914 to January 11, 1915, the Mutual Girl outwitted villains, saw the sights of New York, met with theatrical and political celebrities (who frequently helped her out of trouble) and tried on fashionable outfits in chic stores. The fashions were an early example of product placement, although apparently not paid placement.
Where to Watch.
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This Movie Is About.
Cast & Crew.
Norma Phillips
Our Mutual Girl / Margaret
Mayme Kelso
Mrs. James Knickerbocker - Margaret's Aunt
Jessie Lewis
Lewis - Mrs. Knickerbocker's Maid
Grace Fisher
Aunt Abbie
James Alling
Mrs. Knickerbocker's Butler
Edward Brennan
Howard Dunbar - the Man of Mystery
Oscar Eagle
Director
W. Ray Johnston
Jack Stuyvesant
Media.
Details.
Wiki.
Our Mutual Girl is a 1914 American film serial shown in weekly installments, starring Norma Phillips. It was created by Mutual Film to be an alternative to "stunt-driven, wild-animal wrestling" serials such as The Perils of Pauline.Our Mutual Girl ran for 52 weekly installments. Most installments featured cameos by notable figures from the worlds of politics, sports, entertainment, business and art. The serial was "provided free to exhibitors as the figurehead for the Mutual program of one-reel, two-reel and serial films, forming a trademark for the exchange as a whole." It is an example of early national advertising that was specifically targeted to women consumers.