The Secret of Selling the Negro (1954)
21m
Running Time
July 4, 1954Release Date
The Secret of Selling the Negro (1954)
21m
Running Time
July 4, 1954Release Date
Plot.
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Where to Watch.
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This Movie Is About.
Cast & Crew.
Harry W. Lange
Producer
Robert Trout
Self - Host
Wayne A Langston
Director
Helen A. Krupka
Writer
Joseph G. Betzer
Producer
George De Decker
Art Direction
Ray Soitz
Cinematographer
Nick Mack
Set Designer
Marvin L. Bailey
Editor
Rita Gleason
Makeup & Hair
Florence Westcott
Makeup & Hair
John W Brix
Production Assistant
Details.
Wiki.
The Secret of Selling the Negro is a 1954 film financed by Johnson Publishing Company, the publisher of Ebony magazine, to encourage advertisers to promote their products and services in the African-American media.