Live Forever: The Rise and Fall of Brit Pop is a 2003 documentary film written and directed by John Dower. The documentary is a study of popular culture in the United Kingdom during the mid-to-late 1990s. The focus of the piece is the main movement in British popular music during that time, which came under strong media attention and was dubbed Britpop.The political landscape of the time also features. Much is made of Tony Blair and New Labour's efforts to align themselves with the distinctly British cultural resurgence that was underway. The documentary features a number of prominent UK musical and artistic figures, but relies heavily on contributions from Noel and Liam Gallagher of Oasis, Damon Albarn of Blur, and Jarvis Cocker of Pulp. Other contributors include 3D from Massive Attack, Louise Wener from Sleeper, the fashion designer Ozwald Boateng, and the contemporary artist Damien Hirst.