Boonchu Phu Narak (Thai: บุญชูผู้น่ารัก) is a 1988 Thai comedy film directed by Bhandit Rittakol and released by Five Star Production. It tells the story of Boonchu (Santisuk Promsiri), a naïve country boy who goes to Bangkok for university, falls in love with Mo (Chintara Sukapatana), and, with his companions, has to rescue her when she is kidnapped. The film became a phenomenal hit, earning over 10 million baht at the box office and generating a long stream of sequels over the following decade. It launched the careers of Santisuk and Chintara as an on-screen couple, and they would go on to star together in several further films. Boonchu Phu Narak was listed in the National Film Heritage Registry by the Thai Film Archive in its third listing in 2013.