NBC Experiment in Television is an American experimental television show broadcast on NBC from 1967 to 1971. The format of the show was an anthology series and it usually aired on Sunday afternoons. Many of the episodes were either dramatic pieces or documentaries. The program was nominated for an Emmy in 1968 for editing.The first episode in February 1967, Losers Weepers, was an original play by Harry Dolan about African-American life in an urban ghetto. In March, philosopher Marshall McLuhan explained his theory that "the medium is the message". In the season 4 premiere, "Music", the show documented the Beatles' recording of "Hey Jude".In 1969 the program screened an episode produced and directed by Jim Henson and written by Henson and Jerry Juhl entitled The Cube and starring Richard Schaal. Henson also produced a documentary episode "Youth '68" the previous year.